HP SPILL-FREE ZONE

Prior to 2017, Latin American had an import ban on certain tech items - such as the HP Ink Tank System. Due to this import ban being lifted, my team and I were tasked with creating a vibrant, compelling and claim-driven campaign around HP Ink Tank System's spill-free ink tank replacement system.

 

The campaign was built about the "Spill-free Zone" concept - establishing HP as the cleanest and easiest to use ink tank system out there. The campaign received a lot of attention for its colorful, informational and impactful visuals and campaign concept.

Creative Credits

Lead Art Director: Bsienk Art | Lead copywriter: Phillip Morris  | Creative Director: Brian Hutter & Karen Dunbar

| Associate Creative Director: Ryan Swierczek